At Peloton's Spin Classes, There's No Mask Required

Not surprisingly, one of the best-known home-exercise brands, Peloton, has benefited from this fitness revival. Specializing in stationary spin bikes (and now treadmills) equipped with a large monitor for streaming professional-grade fitness classes, New York City-based Peloton saw its sales surge by 232% year-over-year during the Covid-19 pandemic due to massive demand from consumers looking to stay in shape.

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Entering into the stadium: Bill Gates. Yes, that Bill Gates.

Why has Bill Gates decided to venture into the world of sports tech? Perhaps the better question is: why not? Gates is a long-time partner of the well-known Intellectual Ventures (owners of Elwha LLC, this patent’s assignee) which holds an enormous patent portfolio spanning countless industries. Gates is also a known fan of the Seattle Seahawks, owned by Microsoft co-founder Paul Allen. It would not be entirely surprising to see Gates, at some point, go the way of several other tech tycoons who have obtained ownership of a professional sports team.

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