Not surprisingly, one of the best-known home-exercise brands, Peloton, has benefited from this fitness revival. Specializing in stationary spin bikes (and now treadmills) equipped with a large monitor for streaming professional-grade fitness classes, New York City-based Peloton saw its sales surge by 232% year-over-year during the Covid-19 pandemic due to massive demand from consumers looking to stay in shape.
Read MoreWhy has Bill Gates decided to venture into the world of sports tech? Perhaps the better question is: why not? Gates is a long-time partner of the well-known Intellectual Ventures (owners of Elwha LLC, this patent’s assignee) which holds an enormous patent portfolio spanning countless industries. Gates is also a known fan of the Seattle Seahawks, owned by Microsoft co-founder Paul Allen. It would not be entirely surprising to see Gates, at some point, go the way of several other tech tycoons who have obtained ownership of a professional sports team.
Read More