Read MoreI took the Nike Vaporfly for a test drive last fall, running the ridiculously scenic Mount Desert Island Marathon in Bar Harbor, Maine. The verdict? My legs were noticeably fresher toward the end of the race. I’ll say it confidently – Nike’s technology is for real.
Let’s take a look at the optics of Super Bowl 55. Cardboard fans mixed with front line healthcare workers, player’s families and friends. The social norm for Americans was to watch the game from home and to grab take out. Betting covered everything from the coin toss, to The Weekend’s blazer choice, to the winner’s Gatorade color.
Read MoreTraditionally, FKTs have been (and still are) tracked manually, and painstakingly so. The fitness-tracking service, Strava, has set out to change that. Based in San Francisco, Strava mixes exercise tracking with familiar social networking elements to provide an online social network for athletes. Originally designed for cycling, the company has since expanded its tracking capabilities to running, walking, swimming, and myriad other “self-powered” activities.
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